OUR MISSION STATEMENT

We exist as the foundation for creating a solid partnership between the documentary and marketing worlds by being the first commercial production house in Canada to be devoted entirely to the creation of documentary style commercials, web video and corporate video.

OUR MANDATE

In response to the fast growing demand for documentary style commercials, we are pleased to announce SpotDocs Inc., the first commercial production house in Canada devoted entirely to the real people/real stories genre of commercials.

This genre is not limited to TV commercials.  It is a perfect style for the creation of web, corporate, event and business-to-business videos.

Documentary style commercials and video are fast proving to be a new and most effective form of communicating with consumers, potential clients and employees.  Advertisers have begun to embrace this genre because of its unique ability to make corporations and products feel human and accessible to the modern audience.

In the changing world of marketing and advertising, talented documentary directors have the inherent ability to connect a corporation or product to the audience in an open, candid and pleasing fashion, eliminating the consumer’s dislike towards being “sold to”.

We believe that the future of TV commercials and video will benefit from the partnering between the documentary and marketing worlds. Companies have nowhere to hide anymore, and documentary style ads that are totally believable and transparent do the job.  Our team consists of top award winning documentary style directors and a selection of up and comers, who have the talent to communicate services and products in an honest, informative and engaging style.